Luego, en el mundo de los negocios. Muchos lo comparan con caminar, nadar o andar en bicicleta. De lo contrario, cualquier estrategia carece de sentido. Saber definir el camino a seguir. Es el punto central de la estrategia. Sin embargo, hay tres que son determinantes.
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Morrisey G. 1996 Pensamiento Estrategico