Other notes; Chapter 2: Design and Modernism This critique is going to be shorter than the previous ones, because how you you critique an author when they write like Woodham? What I mean by this is that Woodham takes a completely neutral, unbiased stance on the topic of 20th century modernist design, and tells it how it is, without personal input. Now I could critique on the impersonal nature of the writing, however I found it to be a virtue, particularly considering the political nature of the time period. One of this minor inconveniences is that in parts of the text, there are numbers in square brackets, which I assumed were reference numbers. All of these minor inconveniences aside, the main thing that I picked up on in Woodhams writing, was his attention to what I would call feminism. However, where relevant, Woodham has remembered to include, or even just mention, the female designers.
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Woodham also suggests that Ornamentation viewable in public spaces such as shopping centres and cinemas, provides a visual stimulus to the public. Television, Cinema and Advertising in particular, Woodham suggests have had a huge influence on the stylings of the Twentieth century.
Another area where Ornament has been used in the Twentieth century is in mass-product of consumer goods. According to Woodham this has been to increase sales. As these ornamented items have become increasingly used by their owners, sometimes many times a day, the decorative features have become more relevant to the owner.
Although Woodham states that the Western styles of Ornament have dominated much of the Twentieth century, he believes that the previous fifteen years has seen much more diverse and range of Ornament introduced to the world.
The Author then discusses the evolving Ornamental trends for the twentieth century. And more recently, Post-Modernism, which Woodham says references many different styles and motifs. Woodham suggests that Ornaments have an important meaning. This may suggest that the identity and quality of the design is lost in the process. It loses its uniqueness and is left with no original meaning as an ornate object. Woodham states that Loos was opposed to the Deutscher Werkbund , an organisation founded in Munich, Germany in He states that artists such as Emmy van Leersum and Gijs Bakker are exploring the relationship Jewelry has with the body, while artists such as Claus Bury and Caroline Broadhead are experimenting with new forms and materials.
His insights into travel and its impact on the style of the times are interesting and something I will take time to observe for myself as I travel through public spaces.
His discussion of how technology is used by Hollywood to push trends through the mass-media was also interesting. It seems that technology has a lot of control and sway over what consumers buy and the current status of trends.
Source: Woodham, J. Share this:.
Twentieth Century Design by Woodham Jonathan M
Twentieth century design
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